2018 Canada 55+ Games PRESTIGE Award

Mar 20, 2019

The CSTA Canadian Sport Event of the Year Award recognizes the overall success of an outstanding single-sport, multi-sport or collegiate event held in Canada in 2018.
Group B: event budget less than $1 million
Recipient: 2018 Canada 55+ Games, (Saint John, N.B.)

The 2018 Canada 55 plus Games celebrated healthy living – and also brought together various senior clubs, centers, and accommodation providers throughout Saint John. Targeting 55+ aged volunteers was a success and raised awareness of sporting opportunities for the 55+ community, inspiring many to compete provincially and nationally at future events, as well as to become officials. Local retailers, restaurants and hotels created incentive programs for the 2300 participants, hosted specials for different teams and ensured the games spirit was felt throughout the city. The legacy of the event can be seen in improved facilities, funds donated to help seniors stay active, and growing the awareness of the Games for the future.

About the PRESTIGE Awards

The PRESTIGE Awards are the CSTA’s marquis Program Recognizing Exceptional Sport Tourism Initiatives, Games & Events. In its 13th year, this annual award program shines a spotlight on the dynamic Canadians, places and events that are building our nation’s growing sport tourism industry.

About the Canadian Sport Tourism Alliance

The Canadian Sport Tourism Alliance is a non-governmental, member-based, capacity building organization that promotes sport tourism as a grassroots economic development initiative at the community level. The CSTA services over 500 members across Canada, including 130 municipalities, 300 national and provincial sport, multi-sport and major games organizations and a variety of other sport and tourism industry partners. Sport tourism is the fastest growing segment of the tourism industry in Canada with over $6.8 billion in annual spending by domestic and international visitors.